SaaS Security / SSPM / AI & Identity Risk

How We Scaled Organic Search 187% in 6 Months Using Programmatic SEO Systems

Obsidian Security needed to dominate fast-moving SaaS security search. We built a system that expanded their keyword footprint 2.7x.

+187%

Organic Traffic

+169%

Ranking Keywords

6 mo

Timeline

Client: Obsidian SecurityIndustry: SaaS Security, SSPM, AI & Identity RiskTimeline: July 2025 → January 2026

The Starting Point

When we began working with Obsidian Security in July 2025, organic search was not broken — but it was under-leveraged.

At the time:

  • 781 ranking keywords
  • ~4.5K monthly organic visits
  • Visibility concentrated around branded terms and a small number of evergreen pages
  • Limited coverage of fast-moving SaaS security threats, incidents, and frameworks

The problem wasn't quality. It was scale, structure, and speed.

Security search demand doesn't wait for editorial calendars. By the time most teams publish, the SERP has already moved.

The SEOAgent Approach

We didn't "do content." We built an organic acquisition system.

1

Treat Search Demand as a System, Not a Backlog

Instead of chasing individual keywords, we mapped entire security narratives:

SaaS supply chain attacks
OAuth & non-human identity abuse
SSPM & SaaS governance
AI governance and agent security
Incident-driven breach coverage
Security framework guides

Each topic was designed as a cluster, not a post.

2

Programmatic SEO — Done Properly

We deployed a programmatic publishing engine built around:

Structured page templates (definitions, frameworks, incidents, buyer intent)
Consistent internal linking logic to compound authority
Schema-ready layouts optimized for AI answers and rich results
Editorial guardrails aligned with NIST, CISA, and real-world security language

This allowed Obsidian to publish hundreds of high-intent pages without sacrificing trust — critical in security.

3

Align Content to Real-World Security Events

Search demand spikes when:

Breaches happen
Threat actors emerge
Regulations change
New attack techniques are disclosed

We built content pipelines around what security teams were actively dealing with, not what keyword tools said six months earlier.

The Results

Metric
July 2025
January 2026
Change
Ranking Keywords
781
2,101
+169%
Monthly Organic Traffic
~4.5K
~12.9K
+187%
Keyword Footprint
Brand-heavy
Category-wide
Structural expansion

This wasn't a lift from a few winners. It was a 2.7× expansion of the site's searchable surface area.

What Changed Under the Hood

Obsidian now ranks across non-branded, high-intent SaaS security queries
Incident-driven pages consistently capture demand during breach cycles
Evergreen framework content compounds visibility over time
The site functions as a reference layer, not just a product site

This is how you build durable organic growth in markets where the SERP moves faster than your roadmap.

Why This Matters

Most SaaS SEO plateaus because teams optimize pages.

We optimize systems.

For Obsidian Security, that meant:

  • Turning search into a real acquisition channel
  • Reducing reliance on brand demand
  • Building authority that carries into AI-generated answers and zero-click search

Organic growth stopped being a gamble — and started compounding.

The SEOAgent Takeaway

If your market is:

Fast-moving
Incident-driven
High-trust
High-competition

You don't need "better content."

You need infrastructure.

That's what we build at SEOAgent.

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Get a free audit and see how programmatic SEO can transform your organic acquisition.

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